ColourFutures™ has been dedicated to the expert analysis of social, economic and design trends for 19 years. 

Consumers and customers worldwide find inspiration in our annual global trend research. ColourFutures lays the foundation for Color of the Year and its supporting color palettes, and is at the very heart of the team’s work at the Global Aesthetic Center.


The Global Aesthetic Center

The Creative Director

Heleen van Gent heads up the Netherlands-based creative team supporting 80 markets around the world and empowering consumers to make confident color choices for their homes.

Heleen joined our Global Aesthetic Center in 2009. Firmly established as our spokesperson on trends, color, (interior) design and architecture, she has a passion for helping and inspiring people to find the right colors and color combinations for their living environment. Under her direction, the Global Aesthetic Center offers color and design inspiration, color tools and assets to make color choice easy and hassle-free for customers and consumers in the 80 countries where AkzoNobel sells paint.

Go behind the scenes

This year’s color represents an entire year’s worth of work. Our extensive color and trends research combines our expertise with that of design professionals from all over the world. Find out how the team at the Global Aesthetic Center arrives at the theme and color that captures the mood of the moment for the upcoming year – helping customers and consumers to turn their design dreams into reality.

How have color trends evolved over the years?

We continuously monitor global social, design and consumer trends as they emerge to ensure we’re always one step ahead of consumers’ needs.

Our snapshot of the ColourFutures palettes from 2004 to 2022 tells the story of the changing tastes and priorities of our consumer. While each individual color captures a moment in time, together they create a color map of our age. Over the past 19 years, we’ve seen a dramatic shift from a concentration on brighter tones to an emphasis on neutrals. This year, however, vibrant colors and light tones are re-emerging – a reflection, perhaps, of our need for positivity and a fresh approach.

Color of the Year 2022

Bright Skies™ – it’s the breath of fresh air we all need in 2022. Every year, our color specialists, together with a team of top international design experts, conduct extensive research to identify the latest global trends so we can truly reflect the mood of the moment in color. The light and airy blue of Bright Skies and its supporting palettes will bring a breath of fresh air into our homes in 2022 – and bring all kinds of other surfaces to life for our customers across many industries.