ColourFutures™ has been dedicated to the expert analysis of social, economic and design trends for 19 years. 

ColourFutures is at the heart of the team’s work: identifying the Color of the Year and its four supporting palettes, transforming global trend analysis into paint colors and showcasing their design potential in ways that will inspire consumers worldwide – such as through stunning room set images.



The color research

Color design and forecasting is the primary role of the Global Aesthetic Center. They continuously monitor global social, design and consumer trends as they emerge to ensure we’re always one step ahead of consumers’ needs.

Color of the Year has major significance across AkzoNobel markets beyond consumer paints. Specialists from the company’s paints and coatings businesses work with leading design professionals to study the annual trend research findings. The colors are then translated for use in specific products to offer on-trend selections to customers in various industries, including the furniture, flooring, cabinetry, consumer electronics and domestic appliances, architecture, aerospace and automotive markets.

Color of the Year 2021

We determine our Color of the Year by carrying out extensive research into what trends are influencing our lives and how those trends are reflected in our homes, the built environment and the industries we serve. The independent research is conducted by a global team of external designers and trend experts, along with our own internal color experts. The research focuses on social, economic and design trends to understand what people want from the paint colors they use in their homes and on their products.