ColourFutures™ is at the heart of AkzoNobel’s Global Aesthetic Center. This global trend research, conducted annually, lays the foundation for Color of the Year and its supporting color palettes – to provide customers and consumers with the colors they need for the future.
The Global Aesthetic Center
Our Global Aesthetic Center has been responsible for trend analysis, color research, color design and art direction for three decades. Each year, the team engages leading design professionals from all over the world in identifying the trends and capturing the mood of the moment – research which is then translated into color, products and inspiring trend collections by each of our color-based business.
The Creative Director
Heleen van Gent heads up the Netherlands-based creative team in supporting 80 markets around the world and empowering consumers to make confident color choices for their homes.
Go behind the scenes
20 years of color trends
We continuously monitor global social, design and consumer trends as they emerge to ensure we’re always one step ahead of consumers’ needs.
Special edition coffee table book
To commemorate the 20th anniversary of ColourFutures, we designed a beautiful coffee table book to put every Color of the Year so far back in the spotlight. With fascinating insights from the color and trend experts who’ve contributed over the years and plenty of inspirational images to get your creativity flowing, this digital book is a work of art in its own right.
Color of the Year 2023
Wild Wonder™ – a hue inspired by the warm tones of harvest crops – is AkzoNobel’s Color of the Year 2023. Its upbeat glow connects us with nature, creating a sense of energy and positivity. As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it – so says our latest trend research.