Color design and forecasting is the primary role of the Global Aesthetic Center. They continuously monitor global social, design and consumer trends as they emerge to ensure we’re always one step ahead of consumers’ needs.
Color of the Year has major significance across AkzoNobel markets beyond consumer paints. Specialists from the company’s paints and coatings businesses work with leading design professionals to study the annual trend research findings. The colors are then translated for use in specific products to offer on-trend selections to customers in various industries, including the furniture, flooring, cabinetry, consumer electronics and domestic appliances, architecture, aerospace and automotive markets.