Automotive and specialty coatings brings many layers to Bright Skies. We’re not just talking about color in our business, we’re talking about effects, finishes, tactility and functionality.
So what we’ve done is create four variations on Bright Skies, in line with the four trend themes we’ve identified for the upcoming year, and paired them with palettes that really demonstrate the versatility of the color:
- Theme 1 Workshop – reinventing our everyday reality with warm, bright and earthy tones, tactile finishes and authentic materials
- Theme 2 Greenhouse – integrating nature into our lives using elegant greens and floral tones that complement or contrast with natural materials and textures
- Theme 3 Studio – looking to the arts for comfort and inspiration with dreamy finishes that offer splashes of bright solids, soft metallics and reflective light effects
- Theme 4 Salon – breaking out of our social bubbles to shape the world for the better, fostering openness with neutral shades and semi-translucent materials
For many of our customers, who are also in tune with the trends, our ColorSurfaces collection is both an inspiration and confirmation of the direction they want to take on effects and finishes. From there, we work closely with the designers to refine color ideas into the perfect coatings – an exciting process that can truly transform a color.
As you can see from our four variations of “Bright Skies”, a color in high gloss with effects looks completely different from the same color in a matt! It all comes down to the details.
I’m so proud that, despite all the challenges arising from the pandemic, the team was able to develop such a strong collection for 2022, one that will certainly resonate with our customers.
We started on screen with virtual expert workshops and material brainstorms; we replaced real-time visits to fairs and exhibitions with virtual visits to their online counterparts; and we used new digital platforms to connect as a team and with our customers. Our adapted process led to a truly powerful color story.
So, I sincerely hope you find a lot of inspiration in our ColorSurfaces collection. You can check out right here.