The concrete jungle of São Paulo in Brazil – home to around 20 million people – might sound like an unlikely home for a rainforest.
But if you venture out to our Maua facility, you’ll find that it sits within the Tangará Reserve. Since 2007, we’ve been restoring 70 hectares of the reserve to native woodland in an effort to safeguard the fragile ecosystem.
Our Decorative Paints business has so far planted more than 12,000 seedlings of species native to the region and studies have shown that the rainforest is starting to thrive again as non-native species are gradually being replaced.
Another indication of the positive impact the long-term project is having is the fact that 78 species of birds have been found in the 70 hectares that are being restored.
This is a particularly important development, because in mid-2022, one bird in particular sent all of Brazil into a frenzy of excitement. Having been extinct in the wild for more than two decades, the stunning blue Spix’s macaw was reintroduced from captivity (to its natural home in the caatinga, a tropical dry forest in north eastern Brazil). It’s all part of a captive breeding and reintroduction program that’s set to take place over the next 20 years.
At AkzoNobel, we joined in the celebrations to mark the return of the beloved parrot – regarded by many as a national symbol of Brazil. As well as supplying paint for various murals, our coatings were used to create a special livery for Azul Airlines. We also worked with various partners to raise awareness about the importance of preserving Brazilian biodiversity.