Yacht Coatings dives into a 3D world of color visualization

Awlgrip launches new tool to help customers make confident choices

Our digital innovations already include a funky app that lets you see what any room in your house would look like in a particular color. Now we’ve developed something similar for boats.

The company’s Awlgrip® yacht brand has introduced a revolutionary 3D Color Visualizer which offers boat owners, applicators, boatyards and builders instant access to tens of thousands of colors – which can be viewed in a virtual environment to give a realistic 3D representation of the repainted boat.

Whether it's a sailboat, cruising powerboat or a superyacht, users can select their vessel type and explore various color options for the hull sides, deck, cabin and boot stripe.

“This technology development is a testament to the digital innovation and passion thatAkzoNobel and our yacht team strive to deliver to boaters and professionals every day,” says Jemma Lampkin, Commercial Director of the company’s Yacht Coatings business.

“Our customers want to find the right color to make their boat look its best on the water. That's why we've developed this industry-first solution to inspire them to make that choice of painting their boats easier.

3D color visualization

“We’re truly excited to better assist our boaters and applicators in simplifying their journey towards finding the perfect color and Awlgrip topcoat.”

The technology incorporated into the tool means that unlike traditional “flat” panels, users can manipulate the virtual boat to view colors from different angles, providing a lifelike impression of how complex curves and angles will appear.

Once users are happy with the 3D visual representation of what their boat could look like, they can download their project scheme to discuss with their retailer or client.

“This signifies another step forward in the way we use digital technology to support our customer experience,” adds Matthew Anzardo, Global Segment Manager of our Yacht Coatings business.

“Extensive data analytics, investment in our color portfolio and capability while adapting new trends and technology are key foundations which help us stand out when it comes to color selection and performance in the boating industry.”

To learn more about the 3D Color Visualizer, visit the website for your region: Europe, North America, Asia Pacific

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