“Our new company strategy is all about building on our strong foundation and pioneering ways to grow and innovate,” says AkzoNobel CEO, Thierry Vanlancker. “That’s why it’s the perfect time for round two of our global startup challenge. We’re excited to see what potential collaborations the startups have in store for us that will help us bring surfaces to life for our customers.”
The 2021 program builds on the success of the 2019’s Paint the Future launch event, two regional startup challenges in Brazil and China, two supplier programs and other AkzoNobel collaborations. These programs have already resulted in 18 successful solutions.
“Paint the Future is our dedicated ecosystem designed to accelerate innovation in paints and coatings,” says Klaas Kruithof, Chief Technology Officer. “Our first global startup challenge was a first for our industry and our ecosystem has grown amazingly since then to include 2,137 active members. It’s a launch pad for great ideas that’s attracted a diverse group of startups, suppliers, academia and customers.”
2021 program details
Startups will be invited to submit solutions addressing five challenge themes:
- Enhanced functionality
- Customer experience
- Smart application
- Circular solutions
- Smart manufacturing and supply chain
Following the May 18 launch, exploration and enrichment of the submissions will continue through July 20. Then, select finalists will be invited to a collaboration event in late 2021, where the challenge winners will be announced.
Ready to paint the future with us? To join the ecosystem and find the latest information on the 2021 global startup challenge, including the submission process, visit https://www.letspaintthefuture.com/global-challenge-2021/
We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.