For homes and decorative paints in particular, the four related 2020 color palettes meet a series of specific needs (such as creating a home for play), while also enabling consumers to express themselves. Divided into separate themes, the palettes are known as The Care Palette, The Play Palette, The Meaning Palette and The Creativity Palette.
The beauty of the annual research means the same palettes can be applied to other businesses where color plays an important role – most notably Automotive and Specialty Coatings, Powder Coatings and Wood Coatings.
“Our Automotive and Specialty Coatings business in particular makes full use of the trend research to create corresponding color palettes across various segments, such as consumer electronics, automotive and aerospace,” explains Menko. “A unified color and trend development process also helps our Wood Coatings and Powder Coatings businesses to successfully launch and leverage their own trending colors and accompanying palettes across all markets.”
For more information about the 2020 Color of the Year, visit the ColourFutures web page or follow #CF20 on social media.