“We’ve always believed that paint has the power to transform people’s lives and this is a fantastic way for us to support an amazing initiative through our global ‘Let’s Colour’ program,” says Stephanie Kraneveld, AkzoNobel’s Global Marketing Communications Manager Paints. “The Humanity Inspired project aligns perfectly with our own commitment to inspiring communities through color and we’re delighted to have an exclusive partnership with such a visionary and exciting artist.”
Adds Jafri: “My initiative, Humanity Inspired, aims to be a catalyst for true societal change through the hearts, minds and souls of the children of the world – a springboard for a better future for all humanity. I aim to connect the world and re-connect humanity to ourselves, each other and ultimately the soul of the Earth. I’m delighted to have the support of Dulux and AkzoNobel in this record-breaking project, which has been called the ‘largest artistic, social and philanthropic initiative in history.’”
Jafri’s project is being supported by Dubai Cares, UNICEF, UNESCO and the Global Gift Foundation charity. He also has the backing of the UAE government. Once the work is completed, the canvas will be split into 60 individually framed, numbered, signed and catalogued artwork pieces and sold via an online charity auction.
Jafri – dubbed “The Pioneer of Magical Realism” – is one of our most celebrated living artists, whose work is owned by the likes of Barack Obama, Bill Gates, George Clooney, Leonardo DiCaprio and Madonna.
AkzoNobel’s global “Let’s Colour” program was launched in 2009. More than 2,000 projects have been completed to date, bringing positive benefits to well over 68 million people. For more information, visit letscolourproject.com
AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 33,000 talented people who are passionate about delivering the high-performance products and services our customers expect.