AkzoNobel will be an official sustainability partner of the 2017/2018 Volvo Ocean Race. The partnership - which focuses in particular on educating people about reducing plastic use and protecting our oceans - will pro-actively build on the long-established commitment to sustainability of both parties.
The race is taking sustainability to its heart by helping to "turn the tide on plastic" and the partnership with AkzoNobel will focus on boosting awareness through an education program designed to inspire future generations to act positively on marine litter.
"Our involvement with the Volvo Ocean Race and the participation of team AkzoNobel are a perfect fit with our Planet Possible sustainability strategy," explained André Veneman, AkzoNobel's Corporate Director of Sustainability.
"There's a fundamental link between the sustainability goals of the race itself and our own efforts to achieve radical resource efficiency, such as offering sustainable and innovative products to customers that provide a positive social and environmental impact. So it makes perfect sense for us to support the fantastic Volvo Ocean Race sustainability program being put together for the next race."
Added team AkzoNobel crew member Annemieke Bes: "This cooperation will play an important role in helping to raise awareness for the effect plastic is having on our environment and the impact it's having on our oceans. As sailors, we see this first-hand so we're proud to be part of this partnership to turn the tide on plastic."