AkzoNobel and Disney bring the wonder of colorful storytelling to life

(AKZA; AKZOY)

Every color tells a story – a perfect narrative for AkzoNobel to launch its new paint collection with The Walt Disney Company. The specially curated range of colors takes inspiration from an enchanting cast of characters, which can now be used to bring joy and wonder to people’s homes.   

Combining Disney’s captivating storytelling with AkzoNobel’s inspirational expertise, the new collection features colors based on 16 much-loved favorites, including characters from MARVEL and Star Wars™. 

Initially being launched in the EMEA region, details of the collaboration were unveiled today at an industry event held in Amsterdam, the Netherlands.

"Bringing together two global leaders in creativity and innovation has created something extraordinary,” says Daniel Geiger Campos, Director of AkzoNobel’s Decorative Paints business. “We’re bringing joy and inspiration to people’s homes by helping them connect with a cast of beloved characters. It’s a great way to showcase our extensive color expertise and encourage everyone to let their imagination run wild.”    

Sonia Samra, VP of Fashion and Home, DCP EMEA, adds: "Color is such a powerful component of creative storytelling. It can communicate emotion quickly and meaningfully. This first-of-its-kind multi-franchise paint collection takes inspiration from our beloved characters and will bring some of their energy into people’s homes."

Suitable for all living spaces, the full collection – comprised of two carefully named colors inspired by each character – includes familiar faces from Disney Frozen, The Lion King, Moana, Bambi, Winnie the Pooh; Disney and Pixar Toy Story, Star Wars: The Mandalorian and Grogu; and from the MARVEL Universe, Captain America, Iron Man and Spider-Man. The availability of character-inspired colors will vary in each country.  

The launch will be carried out in phases, with all 16 character-inspired palettes due to be introduced in Poland in July as part of the company’s Dulux EasyCare range. The UK and Ireland launch will follow in October, while the Netherlands and Belgium are scheduled for Q1 2027. No further EMEA dates are currently available.    

“Combining our innovative paint technology with Disney’s timeless appeal creates an ideal narrative,” continues Campos. “We’re using the power of color and performance to offer consumers a unique experience which will allow them to reflect their personality with durable products that can withstand any plot twist.”

So if you’re looking for an inspiring color scheme – this is the way. 

 About AkzoNobel 

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing more sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.