ColourFutures
(AKZA; AKZOY)
Brighten your life, make room for daydreams and feel lighter with AkzoNobel’s 2027 Color of the Year – Soulful Sage™.
An ethereal, soft and silvery green, it’s a color that can make your heart glow and your spirits soar, helping you to live lightly. Sitting at the heart of three carefully curated color stories, Soulful Sage perfectly captures the mood for 2027, according to the results of the company’s extensive annual trend research.
“Our 2027 Color of the Year is all about creating lighter spaces for a lighter life,” explains Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Many people are feeling weighed down by world events and overloaded with information. We want to offer consumers a way to create lighter environment so they can feel that weight lifted off their shoulders.”
She adds that the three color stories - Glow, Light and Lift – can help consumers feel brighter in subtly different ways. “Glow is focused on earth tones to create a warm space, Light combines quiet, pale tones and darker shades for more of a healing space, while Lift features positive tones that evoke the joy of an inspiring space. And at the center of it all is Soulful Sage – the ultimate versatile green.”
All the colors, textures and special effects in the collection have been designed to light up the senses in a wide range of markets. Along with decorative paints, inspirational palettes have also been created for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets.
“As global color experts, we work with visionary people from all over the world to ensure that the in-depth research we carry out every year is perfectly aligned with evolving trends,” says Daniel Geiger Campos, Global Director of AkzoNobel’s Decorative Paints business and member of the Executive Committee. “By focusing on the changing needs of various audiences and industries, we can deliver market-specific solutions to our customers and designers, helping them to keep up with the mood of the times.”
AkzoNobel’s Global Aesthetic Center has been translating trends into desirable colors for many years. Its annual ColourFutures trend forecast meeting brings together in-house experts, international architects, designers and journalists to share insights into how our reactions to the world around us impact our color choices.
For more information, visit the dedicated Color of the Year 2027 page. More assets can also be found in the 2027 Color of the Year media kit.
About AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing more sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.