Paint the Future awards four startups in Brazil

Startup collaborations with AkzoNobel join innovation ecosystem

Four startups are ready to start collaborating with AkzoNobel after winning the Paint the Future Brazil startup challenge, and the local startup ecosystem is energized for future innovation.

Four startups are ready to start collaborating with AkzoNobel after winning the Paint the Future Brazil startup challenge, and the local startup ecosystem is energized for future innovation.

Sixteen of the country’s best startups were selected to participate in the challenge’s finale. As part of a collaboration event held in São Paulo in early October, awards were given to Aterra (Belo Horizonte); Getter (Curitiba); nChemi (São Carlos) and Standout (São Paulo).

“We’re thrilled to announce that Paint the Future brought us four successful startup collaborations, with more to come,” says Daniel Campos, President of AkzoNobel South America. “It was a rich opportunity to open our minds and learn more about our business through the startups’ eyes. Thanks to everybody involved, we’ll be able to paint a much better future together.”

Letters of intent have already been signed with the awarded startups to demonstrate our commitment to co-developing sustainable business opportunities.  

More about the startups
The program in Brazil focused on solutions in four key areas: customer experience, more sustainable lifecycle, new functionalities and smart supply chain and logistics. Award recipients rose to each challenge with an exciting proposal that impressed the jury:

  • Sustainable lifecycle: smart industrial and post-consumer waste marketplace, Aterra

“I would like to thank AkzoNobel for offering us one of the best programs I have ever participated in. It’s been very rewarding,” says Leonardo Aguiar.

  • Smart supply chain and logistics: AI computer vision for health and safety, Getter

“AkzoNobel is an amazing company building something very special. Being in close contact during the event allowed us to do something truly unique,” says Rufo Paganini.

  • New functionalities: customized ceramic nanoparticles, nChemi

“I was impressed by the level of organization and care with all the startups. My coach and the entire team provided very helpful support,” says Bruno de Lima.

  • Customer experience: digital stores brought to your home, StandOut

“I really appreciate the opportunity and I would like to thank everyone who took part in this journey of learning and co-creating with us,” says Emerson Spina.

Each of these collaborations now joins our broader Paint the Future collaborative innovation ecosystem. Together we will delight customers and keep pushing the boundaries of the paints and coatings industry.

A challenge for challenging times
This startup challenge unfolded a bit differently than our previous programs as it faced some unexpected challenges of its own due to the global COVID-19 pandemic. With people largely unable to leave their homes and collaborate face to face, we had to find creative ways to bring Paint the Future Brazil to the entrepreneurs, rather than the other way around.

Over the past six months, participants connected virtually with experts from across the country. Through virtual roadshows and a semi-virtual collaboration event, we established a strong connection between our company and Brazil’s startup ecosystem. As a result, we received an impressive 135 submissions!

Elaine Poço, AkzoNobel's Director of R&D and Sustainability for South America, says: “Although we’re part of quite a traditional segment, innovation has always been key to what we do. Paint the Future has enabled us to get closer to startups – an audience that brings a different perspective on the way we see our business and internal processes. Tapping into fresh and inspiring ideas leads us towards new possibilities.”

Join Paint the Future
Open to startups, academies, research institutes and suppliers around the world, Paint the Future brings together diverse players in the innovation ecosystem to help accelerate, test, launch and scale up ideas and solutions for the paints and coatings industry. For more information, visit www.paintthefuture.com