“We see walls being built around the world and aim to turn those walls into bridges that connect people by using the power of color to transform them,” added Aart Bos, MasterPeace Global CEO. “We believe in the power of togetherness, and by transforming these walls into bridges, and connecting rather than dividing people, we also hope to change the walls we have built up in our minds.”
MasterPeace is an award-winning global non-profit and non-governmental peace movement which operates in more than 45 countries and aims to mobilize people around the world to use their talents for peace building.
Commenting on today’s launch, Ruud Joosten, AkzoNobel’s Executive Committee Member responsible for Decorative Paints, said: “This is a great way for us to engage people around the world through our Let’s Colour and Human Cities initiatives. Let’s Colour believes in the power of paint brands like Dulux to improve people’s lives, while Human Cities aims to revitalize cities around the world and make them more liveable and inspiring.”