Four decorative paint color palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). For consumers personalizing their homes and urban environments, the palettes make it easy to choose wall colors for a timeless look that’s also bang on trend.
“Our research insights are also invaluable for industrial customers looking for the perfect finish,” says Michael Friede, Chief Commercial Officer for Performance Coatings. “We develop market-specific offerings based in color and materials research and market analysis. I’m especially excited to share this bold, nature-infused color story with our customers. It’s what we’re all about: People. Planet. Paint.”
Color of the Year is the spark of inspiration that ignites a long-term design partnership with industrial coatings customers. On-trend colors, textures and special effects have been designed for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets, as well as decorative paints. Using innovative digital tools such as the AkzoNobel Design app, coatings experts and customers work together to create the best finish for their products.
The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, color research, color design and art direction at AkzoNobel.
For more information about the Color of the Year 2023, visit the web page and follow #CF23 on social media.
We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. That’s why everything we do starts with People. Planet. Paint. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.