“Collaborative innovation is truly transforming the paints and coatings industry,” says Klaas Kruithof, AkzoNobel’s Chief Technology Officer and Chair of the Paint the Future jury. “I’m looking forward to mixing the skills of these passionate entrepreneurs with our knowledge of paints and coatings. Together, we’ll bring our customers new solutions that go beyond imagination.”
Paint the Future startup challenges are designed to connect startups with industry knowledge and expertise to help accelerate their solutions in the paints and coatings industry. This Paint the Future global startup challenge launched May 18, 2021, attracting 245 submissions from 62 countries. Ten finalists were invited to Amsterdam to participate in the bootcamp program.
This is AkzoNobel’s second global startup challenge, following its industry-first predecessor in 2019. Regional startup challenges have since been held in Brazil (2020), China (2021), and most recently in India (2022).
For more information about the Paint the Future startup challenge, visit letspaintthefuture.com and follow @letspaintfuture on LinkedIn, Facebook and Twitter.