“Our jury members have been specially selected to bring a wide range of expertise covering innovation, digital technology, business, science, marketing, investment and customer experience,” says Ally van der Boon, Paint the Future Program Manager. “With both internal and external experts involved, as well as a previous Paint the Future challenge winner, we’re going to get a multi-layered perspective on these solutions and the impact they could have on our industry.”
With this second global startup challenge, AkzoNobel is again expanding its collaborative innovation ecosystem after a previous global startup challenge in 2019 and regional startup challenges in Brazil (2020) and China (2021).
For more information on the 2021 global startup challenge, visit letspaintthefuture.com/global-challenge-2021/ and follow @letspaintfuture on LinkedIn, Facebook and Twitter. To join the event as press, please reach out to the contact listed below.
About Paint the Future
Launched in 2019, Paint the Future is AkzoNobel’s global collaborative innovation ecosystem. It’s a bold initiative to accelerate, test, launch and scale ideas and solutions for the paints and coatings industry. Paint the Future runs a variety of programs to accelerate innovation. Initially open to startups, it was quickly expanded to embrace academia, research institutes and two large groups of suppliers. As the ecosystem continues to grow and build on the success of each program, it’s become the largest in the industry.
We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.