A major event celebrating India’s finest begins in the Netherlands today, with AkzoNobel having played a major role in organizing what promises to be a spectacular launch event.
The company – which is also one of the main sponsors of the two-week Amsterdam India Festival – took the initiative to stage the official royal opening, which will be performed this evening by the Netherlands’ Princess Máxima. The event has been put together in cooperation with the Amsterdam Concertgebouw.
AkzoNobel CEO Hans Wijers will also be giving a speech during tonight’s festivities, when he will briefly highlight the company’s growing presence in what is one of the world’s fastest-growing economies.
Reference will be made to Powder Coatings supplying sustainable products to Indian vehicle manufacturer Tata, while Wijers will also point to Functional Chemicals supplying the country’s movie industry with an environmentally-friendly product used for film processing.
The chairman is no stranger to such ceremonies, having spoken at the launch of the Amsterdam China Festival (also sponsored by AkzoNobel) which took place in 2005.
Being the largest paint and coatings manufacturer in the world, the company has ensured that tonight’s launch will be as bright and vibrant as possible – a celebration of the Indian love of color, light, sound and vision.
Running until November 30, numerous concerts, exhibitions, screenings and seminars are also planned during the festival, embracing all aspects of the country’s rich tradition and heritage.
Staged at venues throughout the Dutch capital, it’s the largest ever event devoted exclusively to India to be held in Amsterdam.