Akzo Nobel’s corporate website has shown a significant improvement over the last 12 months according to the producers of an influential survey.
Webranking 2003, which has just been published by Sweden’s Hallvarsson & Halvarsson—ranks the best corporate websites based on the biggest 150 European companies from the Financial Times FT500 list.
Akzo Nobel—which was placed 98th in Europe and fifth in the Netherlands in last year’s survey (which reviewed the entire FT500)—does not appear in the official 2003 list because the company does not feature in the stipulated qualification group of 150.
But Hallvarsson & Halvarsson were again commissioned to carry out a full Webranking assessment of the company’s website, which resulted in a 25 percent improvement on the 2002 score.
This would have been enough to propel Akzo Nobel 68 places in this year’s list (if the company had qualified for inclusion) giving a virtual 2003 ranking of 30th in the overall table.
This year’s survey analyzed websites on 99 review criteria, which were divided into seven categories—search engines and visibility; technology, layout and navigability; interactivity; links, updates and language; address information; corporate information; financial information.
Akzo Nobel was awarded full marks in more than half of the 99 reviewed criteria, scoring heavily for the presentation of general corporate information, navigability, layout and accessibility.
As well as running the rule over the quality of company web services for investors, the ranking also highlights the increasingly important role of the internet as a means of providing corporate and financial information.
(Released: November 26, 2003)