Christened Ecosure, the new range has been developed by Dulux Trade in conjunction with Forum for the Future – the leading independent sustainability experts. It represents a major step towards environmentally sustainable paint with reduced carbon and VOCs (Volatile Organic Compounds).
The launch also confirms AkzoNobel as the first major paint manufacturer to make a significant move towards creating a credible environmentally sustainable paint product for the professional market. Ecosure’s green credentials are further boosted by the fact that packaging for the range is made from at least 25 percent recycled materials.
“Choosing products that deliver on sustainability and performance is challenging, due to the complex nature of the issue and the proliferation of claims,” explained David Shepherd, Brand Manager for Dulux Trade.
“Ecosure is a really exciting range which will enable appliers to choose products that are proven to have a lower environmental impact, without compromising on performance.”
Ecosure was endorsed by Marks & Spencer at the recent EcoBuild 2008 event and will be trialed by the retail giant at its new White City store in London. On successful completion there it will be included in their paint specifications for other projects.