As part of the 2024 ColourFutures color trend report, three decorative paint color stories have been designed around Sweet Embrace to help consumers choose on-trend and harmonious wall colors that reflect their unique personalities. The warm color story reminds you of home, a place that feels comfortable and safe, and combines shades of stone, soil and clay. The calm color story evokes thoughts of nature and the essence of life, bringing together the soft greens and blues of the woods and sea. Lastly, our uplifting color palette puts a smile on your face with dreamy lilacs and modern yellows.
On-trend colors, textures and special effects have been designed for the aerospace, automotive, consumer electronics, metal furniture, lighting, cabinetry, flooring, building products and architecture markets, as well as decorative paints.
“Color of the Year often inspires long-term design partnerships in our businesses,” says Jan-Piet van Kesteren, Business Unit Director for Decorative Paints in Europe, Middle East and Africa. “We combine consumer trend insights with in-depth color and materials research and market analysis in our ColorSurfaces trend collection to bring market-specific solutions to our customers and work together with them on the perfect finish for their projects.”
For more information about our Color of the Year 2024, visit the web page. You can also follow the #CF24 and #YourSpecialSomewhere hashtags on social media.