Neutral colors like Brave GroundTM can either stand strong on their own or help other colors to shine. Complementary color palettes have been designed around the color to make it easy to use and achieve the right look. Four palettes will help decorative paint consumers choose on-trend colors with confidence: the Expressive, Trust, Timeless and Earth palettes.
“When consumers set out to transform their living spaces, they find assurance in our color expertise and guidance,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “That’s why our global color research is at the top of our agenda every year.”
In addition to Decorative Paints, other businesses that rely on color, such as Automotive and Specialty Coatings, Powder Coatings and Wood Coatings, make use of similar palettes. Each business tailors their coating palettes to the color, texture and surface needs of their customers. A wide variety of markets take advantage of the Color of the Year, including consumers and specifiers, aerospace, automotive, consumer electronics, furniture, domestic appliances, cabinetry, flooring and building product producers and the architecture industry.
Menko adds: “Color plays such an important role in the world – it helps us express ourselves. The Color of the Year helps us share our passion for paint to help our customers and consumers differentiate themselves and their products.”
For more information about the 2021 Color of the Year, visit the web page or follow #CF21 on social media.