Akzo Nobel has extended its brand franchise agreement with Asian Paints (Lanka) Ltd for the local manufacture, distribution and sale of Permoglaze® paints in Sri Lanka.
Asian Paints, which is active in 24 countries, runs its Sri Lankan operation from Colombo and will continue to produce and market a range of more than 50 shades of high quality Permoglaze emulsion, exterior and enamel paints in Sri Lanka, where it is the second largest paint company.
“The continued availability of the Permoglaze brand through Asian Paints provides consumers with a wide choice of products and price,” said director/general manager of the Sri Lankan business, M. Sudhir.
“We are proud of the continued faith Akzo Nobel has placed on us to manufacture and market Permoglaze, one of Sri Lanka’s most popular paints.”
Permoglaze has occupied a prominent position in the local market since its launch in Sri Lanka in 1985. The brand has been marketed in the country by Asian Paints since 1999.
(Released: December 8, 2003)