Painting the future of youth in India

In 2019, we welcome India to our global partnership with SOS Children’s Villages International. Part of our Let’s Colour initiative, run by our Dulux decorative paints brand, the program is growing and adding countries each year.

Our partnership with SOS Children’s Villages is now uplifting the lives of young people in India who are under their care. A non-government and non-profit childcare organization, SOS Children’s Villages India provides children a loving home and community. That’s one place we can certainly help – with the power of paint and our Let’s Colour program.

Spaces for thriving

To kick-off our activities in India, employees of AkzoNobel India came together to paint the community hall and ten family homes in SOS Children’s Village Greenfield in Faridabad.

Children deserve homes and community spaces that are colorful, welcoming and inspiring – places where they can thrive. By combining education and renovation, we can also help drive a positive impact on youth unemployment. With access to skills development and training, youth will have more control over their futures.

More opportunities for youth

Rajiv Rajgopal, Managing Director at AkzoNobel India says: “We are delighted to launch the India chapter of our global partnership with SOS Children’s Villages. Here in India, we can support around 300 youth by improving their communication skills through training.”

Rajiv continues: “We also do other work around skill development, which has been the focus of our corporate social responsibility initiative in India. Supporting the Skill India Mission, 3,500 youth have been trained at AkzoNobel’s Paint Academies in India so far.”

Emphasizing the demand for such programs, Anuja Bansal, Secretary General, SOS Children's Villages of India said: “Initiatives like this support our own efforts to transform the lives of the children under our care – like helping embower them with proficiency in their English language skills.”

Around-the-world impact

As a member of YouthCan!, we have helped create more employment opportunities for young people around the world. The countries in addition to India which have joined us in working together on this program since we began in 2017 are: Brazil, Indonesia, Nigeria, South Africa, Argentina, Belgium, China, Pakistan and Russia. In 2019, we expect to add another four countries.