That Riviera touch
Walk around one of Italy's most exclusive and picturesque coastal villages and you’re immediately struck by the beauty of the colorful buildings that hug the harbor.
Portofino – a fashionable retreat on the Ligurian Riviera – is predictably gorgeous, but it needed a little help to ensure that its distinctive character and heritage remained intact.
For that, the authorities turned to AkzoNobel. The company’s Sikkens brand developed what’s known as a Color Plan. It’s a specially designed color collection which is typical of a particular city or part of a city.
Based on research into an area’s historic use of color, the overall aim is to help cities identify, recover and preserve the colors that give them their unique character and appearance.
The Color Plan is then used by public authorities to ensure that only approved colors are used for exterior redecoration.
Working with Massimo Poggi, a renowned architect from Genoa, compiling the Color Plan for Portofino was a detailed process which included conducting an analytical and historical study of the traditional colors used on the town's buildings over the last few hundred years.
To date, the company has developed dozens of Color Plans for cities including Bergamo, Rome, Naples, Barcelona and Malaga.